Not That Celek: ShooWin Features Brent Celek in Marketing Campaign
Not That Celek: ShooWin Features Brent Celek in Marketing Campaign
15 Sep 2018

Autumn is finally here. Not only does that mean football, it means new shows being introduced to the Fall TV lineup and, for ShooWin, new and exciting marketing approaches. Though we love that Magnum, P.I., relaunched this Fall (but without the other Selleck), we are so very excited to announce our partnership with our favorite Celek—Super Bowl LI winning former tight end with the Philadelphia Eagles Brent Celek!! Have you caught our cool new promo?

We are confident this new campaign featuring Brent will continue to strengthen our position as a leader in the online ticket industry. This announcement follows several other significant developments here at ShooWin including appointing a new CEO, raising a significant capital investment, acquiring an extensive portfolio of intellectual property, and launching +310,000 reservations across all NFL, NCAAF, and MLB markets available on ShooWin’s state-of-the-art online marketplace. With ShooWin’s primary target market of 84% male with 77% between the ages of 25-54, we know our fans can relate to Celek.

We surely don’t think it a coincidence that CBS relaunched Magnum, P.I. at the same time ShooWin launched its ‘Not that Selleck’ campaign. Though the original Thomas Magnum, Tom Selleck, does not appear in the series relaunch, we would be amiss not to point out that Tom and Brent have quite a few things in common, not just their similar last names:  

  • Both Tom and Brent are Aquarius—Just 40 years apart, Tom was born on January 29, 1945, in Detroit, Michigan, and Brent was born on January 25, 1985, in Cincinnati, Ohio. It is said that you can identify an Aquarius by the originality that dominates all aspects of their life. Seems spot-on, don’t you think?

  • Both Tom and Brent are 6’ 4” tall, though Brent has a little more weight than Tom.

  • Both Tom and Brent played sports in college—Tom played basketball for the USC Trojans on scholarship at the University of Southern California and Brent played football for the Cincinnati Bearcats at the University of Cincinnati.

  • Both Tom and Brent had long-lived roles—Tom spent 8 years (1980 to 1988) on Magnum, P.I. and Brent spent 11 seasons (2007 to 2017) with the Philadelphia Eagles.  

And, did you know that Brent opened a mustache-theme restaurant in Philadelphia back in April 2013 called Prime Stache? And guess what, one of the menu items was reportedly called “The Selleck.” Unfortunately, this restaurant and their food truck have closed. It is interesting Brent opened a restaurant with a mustache theme given he rarely wore a mustache during his football career. Maybe he’s just a Tom Selleck fan?

Now it’s time to get that big game ticket. Follow the advice of Brent Celek and visit today and purchase your ticket reservation to the next big game! Remember, at ShooWin we sell reservations for highly anticipated, contingent playoff and championship games, allowing fans to purchase tickets at face value. And, ShooWin now features the College Football Playoff Championship, all New Year’s Six Bowls, five College Football Conference Championships, the entire NFL post-season, MLB’s divisional championships, and the World Series.

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